Our story
Lovell Industries began in 1973 as Lovell & Rovieri, a mould-making workshop in Boksburg. Through the 1980s, we shifted our focus to blister and thermoformed packaging, establishing ourselves as specialists in custom tooling and production.
Our 1995 move to Bronkhorstspruit marked a turning point — a larger facility, closer integration with the community, and the foundation for what would become a 300-person operation. In the 2000s, we expanded into food-grade packaging, achieving FSSC 22000 certification.
Today, 50 years since our founding, Lovell remains family-owned and deeply rooted in Bronkhorstspruit. Generations of employees work alongside each other, and our commitment to quality, community, and continuous improvement defines everything we do.
Vision Statement
To be the preferred partner in custom-moulded food and retail packaging, delivering innovative solutions that protect, preserve, enhance, and visually elevate our customers’ products.
We aspire to build a sustainable business that creates lasting value for our customers, employees, suppliers, and the communities we serve. Through responsible growth, we aim to create meaningful employment opportunities, contribute to the development of rural and local communities, and strengthen the entire food and packaging value chain by providing safe, reliable, and environmentally responsible products.
Mission Statement
Our mission, as an extrusion and thermoforming company, is to manufacture and deliver high-quality packaging solutions that are safe, efficient, cost-effective, and consistently on time.
We are committed to operating with the highest ethical standards, creating long-term value for our customers and employees, and fostering a people-centred culture built on mutual respect, reliability, and integrity. Through equal opportunities, continuous training, and skills development, we strive to create sustainable employment and empower individuals and communities.
By advancing the circular economy through food-grade recycled materials and environmentally responsible manufacturing, we believe that the success of our customers, the growth of our employees, and the safety of the products we produce contribute positively to the wellbeing and prosperity of the entire value chain and the broader South African community.
